Chicnutrix, a beauty and wellness nutrition brand, has unveiled its new campaign, “Glow Mode On”, featuring Telugu actor Sreeleela.
The campaign blends live action with Japanese anime to deliver a striking visual narrative. Sreeleela aligns seamlessly with the brand’s focus on clinically backed, science-driven beauty solutions. She is portrayed as a radiant force whose Glow transforms into a shield, defeating the villains of pigmentation and dullness while protecting her from external stressors and amplifying her inner beauty.
Speaking on the campaign, Shilpa Khanna Thakkar, CEO, Chicnutrix, said, “Glow Mode On isn’t just a campaign, it’s a movement that speaks to every modern woman who knows that true beauty starts from within. With Sreeleela, who is not only a youth icon, we have found the perfect face to deliver our message with both glamour and credibility. She represents the balance of science and style that Chicnutrix stands for.”
Commenting on her association, Sreeleela said, “For me, true beauty is about feeling confident in your own skin, inside and out. Chicnutrix Glow brings together clinically proven ingredients like OPITAC™ Glutathione and Vitamin C in a way that’s simple, fun, and effective. I’m thrilled to be part of Chicnutrix and this campaign that encourages women to switch their Glow Mode On and embrace wellness as a lifestyle.”
The Glow Mode On campaign is rolled out across social media platforms.
