E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Chinese Wok completes 10 years, eyes 500 outlets by FY27

It has unveiled a new emblem and the visual identity will be seen across stores, packaging, and digital platforms throughout the anniversary campaign

BY TEAM IMPACT
11th July 2025
Chinese Wok completes 10 years, eyes 500 outlets by FY27

Chinese Wok has completed 10 years of existence from a single outlet in 2015 to now crossing 240+ stores across 35+ cities.

Having recently made a strong foray into East India with multiple stores in Kolkata, Chinese Wok continues to aggressively scale into tier-2 and tier-3 markets while strengthening its presence in metros. In 2024–25 alone, the brand opened over 60 stores and is on track to hit 500 outlets by FY27.

“This milestone isn’t just about numbers, it’s about proving that a home-grown brand, built on cultural insight and quality obsession, can lead the way in India’s competitive QSR landscape and set benchmarks for Indian QSR brands globally. The next decade will be about redefining Desi Chinese for every corner of India and beyond,” said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks.

To mark the occasion, the company has launched a special 10-year anniversary emblem, symbolising its growth, and bold spirit. The new visual identity will be seen across stores, packaging, and digital platforms throughout the anniversary campaign.

To mark its 10-year milestone, Chinese Wok has launched a series of 10 consumer-driven activations from limited-edition offers and exclusive food films to social media contests and lively in-store celebrations all united under the bold and playful theme, “Celebrating 10 Woktastic Years”.

  • TAGS :
  • #campaign
  • #Chinese Wok
  • #10 years
  • #Aayush Madhusudan Agrawal
  • #Lenexis Foodworks
  • #social media contest

RELATED STORY VIEW MORE

Rajkummar Rao, Patralekhaa explore raw New Zealand in new tourism campaign
KFC India introduces ‘Beauty’ in new campaign for Epic Savers offer
Flipkart’s G.O.A.T sale kicks off with a goat and a jab at Amazon

TOP STORY

‘Humans Respond to Humans, not Code'

In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age


The Caratlane to Chic


India's Pulse Hits Rs.750 Crore


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Scroll Back: Ashi Khanna on Her Journey Through the Evolution of Content

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com