Chinese Wok, India’s largest Chinese QSR chain under Lenexis Foodworks, has experienced a successful four-month debut in Kolkata, with plans to expand further in East India. After establishing outlets in high-traffic areas such as Newtown, Chinar Park, Park Street, and Metropolis Mall, the brand is now preparing for further growth, aiming to introduce 25+ outlets in the region within the next year.
The company currently operates across 220+ locations in over 35 cities, targeting a ?650 crore sales run rate by March 2025 and ?1000 crore by FY26. As part of its expansion plan, the brand intends to open 100 new outlets across 20 cities by FY25 and increase its footprint to 500+ locations in three years.
“Kolkata has been a key market for us, and the response to Chinese Wok over the past few months has reaffirmed our confidence in the city's immense potential,” said Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks. “With a strong and growing presence, we are now focused on scaling up in Kolkata and expanding further across East India. Our goal is to build a robust network in the region by opening new outlets, enhancing our supply chain, and creating job opportunities. As we continue our growth journey, we remain committed to delivering high-quality, affordable Indo-Chinese cuisine while strengthening our footprint in one of India’s most dynamic food markets,” he added.
The expansion also creates significant employment opportunities, with each new outlet generating jobs in kitchen operations, customer service, logistics, and supply chain management. The company plans to collaborate with local vendors to ensure authentic ingredient sourcing, reinforcing its commitment to sustainable growth.
To celebrate its debut in Kolkata, Chinese Wok is launching limited-time offers, including:
- ?99 SuperBowl Combo – A no-conditions meal deal featuring Rice or Noodles, paired with Manchurian Gravy and Pepsi.
- Wok Wednesday BOGO – Buy one, get one free on select dishes.
- Super Sundays – Flat Rs 149 pricing across the entire menu.
Additionally, Chinese Wok will introduce regional-specific dishes and interactive digital dining experiences, including an AR-powered ordering widget, CGI launch animation, and an Instagram game to engage food lovers.
Lenexis Foodworks, also the parent company of Big Bowl Co. and The Momo Co., continues to set benchmarks in the food industry with its focus on innovation, quality, and customer satisfaction. The East India expansion is a key part of its strategy to offer high-quality, affordable dining experiences across the country.
