Chinese Wok, a leading QSR chain in India known for its Chinese cuisine with a bold desi twist, has unveiled its latest digital campaign, #WokInSpiceItUp. Aimed at positioning the brand as the ultimate dining destination for urban millennials and families, the campaign highlights Chinese Wok’s vibrant atmosphere, diverse menu, and unique flavours that cater to every occasion.
The digital film creatively brings to life the dining experience at Chinese Wok, showcasing the restaurant as more than just a place to eat – it’s where social connections come alive over great food. With relatable themes and visually engaging storytelling, the campaign aligns perfectly with the evolving tastes of today’s diners who seek both delicious food and memorable experiences.
Aayush Agrawal, Founder of Chinese Wok, shared, "The #WokInSpiceItUp campaign shines a spotlight on the joy of dining together. It reinforces Chinese Wok as the go-to destination for bold desi Chinese flavours while offering a vibrant and engaging experience for millennials and families. This is an important step in building deeper connections with our audience and ensuring continued growth in a competitive market."
The digital film is now live across Chinese Wok’s official YouTube, Instagram, and Facebook pages. To further extend the campaign’s reach, the brand is exploring partnerships with OTT platforms and live event appearances to engage with its target audience across multiple channels.
