In a flavourful union of food and film, Chinese Wok, India’s largest Desi-Chinese quick service restaurant (QSR) brand, has joined forces with the much-awaited investigative thriller Durgapur Junction as its Official Food Partner.
The film, starring Vikram Chatterjee and Swastika Mukherjee, releases today and promises a gripping blend of mystery, drama, and edge-of-the-seat storytelling.
As part of this dynamic collaboration, Chinese Wok will feature prominently throughout the film’s high-decibel promotional campaign, including music launches, media engagements, and on-ground brand activations. The partnership also ensures Chinese Wok receives on-screen credit as the Food Partner during the film’s opening sequence, bolstering its visibility across India's entertainment and pop culture scene.
The brand’s youthful energy and bold flavours complement the film’s dark and edgy narrative, appealing to India’s cinema-savvy youth — a demographic Chinese Wok consistently targets with its marketing strategies.
“Chinese Wok has always believed in being part of the cultural pulse of India. Our collaboration with Durgapur Junction is a natural extension of this ethos—bold, youthful, and full of flavour. We’re thrilled to be the official Food Partner and look forward to spicing up the film’s journey for audiences everywhere,” said Mr. Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks.
The announcement follows Chinese Wok’s aggressive expansion plan in East India, with more than 25 new outlets scheduled to open across key cities in the region. This growth strategy includes partnerships with local vendors and job creation efforts, reinforcing the brand’s goal of becoming a dominant player in the Indian food sector.
The film partnership also comes on the heels of Chinese Wok’s recent cricket season campaign, which featured interactive Instagram contests, in-game advertisements, and cricket-themed packaging — positioning the brand firmly at the crossroads of food, sport, and cinema.
