Chipotle Mexican Grill has appointed Fernando Machado as Chief Brand Officer, effective 1 June, as the company strengthens its global marketing leadership.
In his new role, Machado will oversee Chipotle’s global marketing strategy, brand positioning and customer engagement initiatives. He joins from Garnett Station Partners, where he currently serves as an Operating Partner.
Machado brings extensive experience across consumer brands, having spent over seven years as Chief Marketing Officer at Restaurant Brands International, working on brands such as Burger King, Popeyes and Tim Hortons. He also held senior leadership roles at Unilever over an 18-year tenure, and later served as Chief Marketing Officer at Activision Blizzard. In addition, he sits on the board of Braze.
"We are thrilled to welcome Fernando to Chipotle's leadership team," said Scott Boatwright, Chief Executive Officer. "His proven track record in building iconic brands, driving category-defining innovation, and leading customer-centric marketing strategies positions him to elevate our brand, deepen guest loyalty, highlight the value of our real food, and accelerate our long-term growth."
Machado added, "Chipotle has built one of the most distinctive and culturally relevant brands in the industry, and I look forward to building on that strong foundation through authentic storytelling, focused product development, and meaningful guest experiences."
Alongside Machado’s appointment, Chipotle has named Arlie Sisson as Chief Digital Officer, reporting to Curt Garner, President and Chief Strategy and Technology Officer.
Sisson joins from Hyatt Hotels Corporation, where she most recently served as Senior Vice President and Global Head of Digital, Commercial Services. She previously founded SaaS company UpPurpose and has held senior roles at Condé Nast and Marriott International.
Garner stated, "Sisson is a proven leader with a deep understanding of how technology can elevate both the guest and team member experience. In this newly established role, she will help advance our digital strategy, grow loyalty, strengthen how we operate across our restaurants, and unlock new opportunities to innovate at scale. Sisson's leadership will be instrumental as we continue to evolve our capabilities, drive greater efficiency, and deliver best-in-class technology that supports our teams and enhances every interaction with our brand."
"I'm thrilled to join Chipotle at such a dynamic moment in its journey," added Sisson. "The brand's commitment to real ingredients, operational excellence, and a differentiated guest experience creates a powerful foundation for continued digital advancement. I look forward to partnering with our teams to introduce new solutions that drive long-term growth."
The dual appointments signal Chipotle’s continued focus on strengthening its brand and digital capabilities amid evolving consumer expectations.
