Advertising professional Chirag Sangai has announced the launch of A Simple Agency, an integrated advertising and marketing agency backed by Loggerheads Group. The agency aims to simplify brand communication through culturally relevant and objective-driven ideas in an increasingly cluttered media landscape.
Joining Sangai in leading the agency are Hemant Kumar as Chief Creative Officer, bringing 31 years of mainline experience largely with Leo Burnett, and Biswajit Dhar as Chief Financial Officer, with over three decades of experience across technology and finance, including his tenure at Ogilvy. Together, the leadership team will guide the agency’s integrated advertising and marketing mandate.
Built on the idea of reducing complexity in brand communication, a Simple agency focuses on clear thinking, result-oriented campaigns and efficient execution, offering brands practical and culturally resonant solutions. The agency begins its journey with integrated mandates for Exo, Maxo, Pril and Petronas India, along with campaign work for brands such as Vicks India and HCL Sports.
Sangai brings more than fifteen years of experience across digital and integrated agencies including Blink Digital and Gozoop Group. Over his career, he has worked across multiple categories, creating campaigns for brands such as Tide, KFC, Dream11, Tropicana, Disney, Amazon, Zomato, Chivas Regal, Milton, ICICI, Head & Shoulders, Times Network, ITC Group, Dell and Taj Hotels, among others.
Speaking about the launch, Chirag Sangai, Founder, A Simple agency, said, “The strongest work today comes from ideas that understand culture, behaviour and context. When creative teams stay close to real human truths, the work gains momentum in culture and earns attention that cannot be bought. a Simple Agency has been built on this belief. Our focus is to help brands shape ideas that are sharp, honest and influential enough to move markets. The aim is to be a strategic and creative partner that delivers real outcomes through thinking that is simple, intelligent and culturally fluent.”
The agency plans to scale gradually with hiring across creative and account management roles, while strengthening its integrated capabilities across ATL and BTL campaigns, digital, creator-led content, production and AI-driven solutions.
