Cholamandalam MS General Insurance (Chola MS), a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Group (Japan), has unveiled its new digital campaign #SimpleHai, shifting the conversation around insurance from complexity to simplicity.
Breaking away from the perception of insurance as complicated and cumbersome, the campaign draws inspiration from everyday life, transforming ordinary moments into stories that show how insurance today is made simple, transparent, and digitally powered. The aim is to encourage people to stay insured and protected with confidence.
The campaign includes a hero brand film and two motor insurance films. From the pressure of finding “the one,” to the frustration of “solving a tricky math problem”, to the chaos of “unpredictable traffic”, the films highlight life’s many complexities.
At the heart of the #SimpleHai campaign lies in the T3 philosophy—Trust, Transparency, and Technology.
