Chumbak has unveiled its new campaign “Celebrate a Life of Joy with Chumbak”, marking the next chapter in its growth story. At the heart of the campaign is a brand film that celebrates the art of design-led hosting and gifting.
The brand film follows a young couple preparing their home to host their friends, with details, styled dinnerware & decor, and a touch of Chumbak’s signature design. In parallel, the guests get ready for the evening, choosing gifts that are as special and personal as the moments they’re about to share.
Speaking of the launch and the next chapter in Chumbak’s growth journey, Rishi Vasudev, CEO, Chumbak and Founder of GOAT Brand Labs, said, “Chumbak is symbolic to stories from India, and beyond – what started as a souvenir brand, has slowly evolved into a design movement that is defining modern Indian homes – homes that value the art of entertaining. With this campaign, we wanted to capture that spirit of thoughtful connections, where hosting and gifting are less about the occasion and more about the joy of togetherness, while strengthening Chumbak’s position as an expressive choice for hosting and gifting.”
The campaign will roll out across digital platforms, OTT, and social media.
