Citizen Solar has enhanced its visibility nationwide as India quickly moves toward a clean energy future. The company has initiated a multi-platform brand awareness campaign with brand ambassador Pratik Gandhi as the focal point of the communication.
The campaign includes various media such as TV, Hyderabad Airport trolley branding (250 units), Ahmedabad-Mumbai Tejas Train headrest branding (1 unit), New Delhi-Katra Vande Bharat Train headrest branding (1 unit), Airport trolleys, Auto Hood branding, State bus branding, and Digital PR outreach across 4-5 leading publications.
The intent is to make solar familiar. Make it something India sees and trusts every day.
“Visibility leads to trust. And trust leads to meaningful change. Our mission with this campaign has been to make clean energy visible in everyday India, relatable and within reach,” said T. S. Jain, Managing Director, Citizen Solar Pvt. Ltd.
Behind this nationwide campaign stands Excellent Publicity, Citizen Solar’s, media partner. The planning and full-scale execution were led by Neer Shah, Business Development Executive, while Krutika Sharma, Territory Director, strengthened regional market alignment and network integration throughout the journey.
The vision and direction of the partnership continued under the leadership of Manan Joshi, Co-Founder of Excellent Publicity.
