Cityflo, an urban mobility platform in India, has entered into an exclusive partnership with Signpost India, a media-tech company listed among the top 1,000 performing companies (2024) by the BSE.
Under the agreement, Signpost India will oversee advertising across Cityflo’s fleet, which operates in Mumbai, Hyderabad, Delhi NCR, and select other cities. Advertising formats will include full bus wraps and in-bus displays.
“With Signpost, we’ve found a partner who shares our vision of enhancing the commute experience with thoughtful, well-placed messaging,” said Jerin Venad, Co-founder & CEO, Cityflo. “We’re excited to work with Signpost to bring to life contextual, impactful campaigns that resonate with our customers and create genuine value for them and the brands they love.”
Cityflo’s fixed routes and scheduled services are positioned to give brands repeated exposure during peak traffic periods across business hubs and residential areas.
“This isn’t just advertising — it’s storytelling on the move and tech shall assist to grow the ROI of the campaign,” said Royston D’Almeida, Vice President – Enterprise, Signpost India. “Cityflo’s audience is India’s emerging power class — professionals who value quality and convenience. We’re excited to take this opportunity to market at scale and help brands build lasting resonance through contextual, clutter-free placements.”
Campaigns by companies including Flipkart, Parle Agro, Mirae Asset, and SBI have already been launched on Cityflo’s services in Mumbai, Hyderabad, and Delhi. With new routes planned, the partnership aims to expand brand outreach among commuting professionals in India.
