Cityflo, a prominent player in India’s urban mobility sector, has expanded its service portfolio with the launch of Cityflo LUXE—a premium chauffeured rental service tailored for business and personal use. This marks Cityflo’s first foray into the four-wheeler segment, starting with a dedicated fleet of Toyota Innova Crystas.
The launch comes in response to rising consumer dissatisfaction with the existing cab rental landscape in Indian cities, often marked by unreliable service, untrained drivers, vehicle maintenance issues, and unpredictable pricing.
“There have been legacy players who’ve delivered exceptional service in this space—but largely within specific niches,” said Jerin Venad, CEO of Cityflo. “With LUXE, we’re extending that standard of excellence to a wider, underserved market—guided by the same operational discipline that underscores our daily commute services. Today, we have over half a million customers who use Cityflo primarily for their office travel. LUXE is a natural extension—built for the same customer when they need a more personalised, flexible option, whether for business meetings, weekend trips, or special occasions.”
Cityflo LUXE aims to bring structure to an otherwise fragmented and informal market. The Innova Crystas have been selected for their superior ride comfort, spacious interiors, and reliable performance on Indian roads. Each vehicle undergoes routine inspections and is operated by professionally trained chauffeurs, with a focus on safety and service etiquette.
Adding a technological edge, all LUXE vehicles come fitted with Cautio's AI-powered safety systems, which integrate real-time driver monitoring, accident prevention, and trip analytics. The advanced suite includes driver fatigue detection and ADAS (Advanced Driver Assistance Systems), setting a new industry standard for passenger safety in the premium rental segment.
The service caters to a wide array of travel needs including airport transfers, corporate mobility, weekend getaways, and event transport. Customers can book their rides via [luxe.cityflo.com], with transparent pricing and no surge rates.
As India’s urban rental mobility market grows—projected to reach nearly USD 9.3 billion by 2033 according to IMARC—Cityflo sees an opportunity to lead with consistency and quality.
“Cityflo LUXE is our response to this market vacuum,” added Venad. “We believe the future of mobility and mass adoption in cities like Mumbai and Delhi lies in vertically integrated, professionally operated fleets. LUXE is our first step in that direction for four-wheelers, thereby allowing us to extend the Cityflo standard of service to new audiences and cater to new use cases.”
Founded in 2015, Cityflo is best known for its premium bus commute services in Mumbai, Hyderabad, and Delhi. With LUXE, the brand now brings its core values of cleanliness, punctuality, and dependable service to individual rentals.
The LUXE service is now operational across Mumbai, with plans to roll out to other major metros in the coming months.
