Citykart, one of India’s fastest-growing value fashion retailers, has launched a heartwarming and high-impact wedding season campaign titled “Band Baja Budget”. The campaign is designed to support families preparing for weddings—often a time of both joy and financial pressure—by offering significant discounts and turning everyday shopping experiences into festive celebrations.
As part of this unique initiative, Citykart has transformed everyday public spaces like bus shelters into vibrant, mandap-themed installations, catching the eye of passersby and spreading a sense of celebration throughout communities in Uttar Pradesh and Bihar. These striking setups, complete with traditional decor, are complemented by in-store visuals, window displays, danglers, and leaflets—all evoking the joy of a wedding celebration.
“At Citykart, we understand that weddings are not just events, they’re deeply emotional and cultural milestones,” said Sudhanshu Agarwal, Founder & Director of Citykart. “But they can also stretch household budgets, especially for middle-income families. Our ‘Band Baja Budget’ campaign ensures that people don’t have to choose between celebrating in style and staying within their budget.”
The campaign features several value-driven offers, including 40% off on sarees, guaranteed cashback on every purchase, and special combo deals featuring essential gifting items like trolley bags, dinner sets, dry irons, and water jugs.
Inside Citykart stores, shoppers are greeted with a festive atmosphere—carefully curated to reflect the excitement of wedding shopping. The campaign also extends to digital platforms, ensuring the message of affordable celebration reaches families across the region.
Founded in 2016, Citykart has carved out a strong presence in tier 2 and tier 3 cities, with 137 stores across 91 cities, serving over 1.5 crore customers annually. With a portfolio of in-house brands like Athiya, Nimes, Fumee, and Remise, the retailer continues to offer stylish yet affordable fashion and home essentials to millions.
Through “Band Baja Budget”, Citykart isn’t just promoting products—it’s delivering on its mission to make meaningful moments accessible to every Indian family, blending tradition with smart savings in a way that’s both celebratory and inclusive.
