.jpg)
In a historic move towards environmental sustainability, Clear Premium Water has launched its 100% rPET bottle range in partnership with the 38th National Games Uttarakhand 2025, scheduled from 28th January to 14th February 2025. This landmark collaboration marks the first time in history that the National Games will feature a fully sustainable beverage solution, alongside other eco-friendly initiatives, including medals made from recycled e-waste, electric vehicles, and solar-heated pools.
This partnership highlights the growing importance of green initiatives, with Clear Premium Water as the official hydration partner, ensuring the event is not only about athletic excellence but also a commitment to environmental responsibility. The campaign will involve athletes, officials, and spectators in an eco-friendly cycle of Drink, Dispose, and Transform, reinforcing the sustainability ethos of the event.
Nayan Shah, Founder & CEO of Clear Premium Water, said, “At Clear Premium Water, we believe that innovation and sustainability go hand in hand. Partnering with the 38th National Games to introduce our 100% rPET bottles is a proud moment for us. This collaboration is more than just about hydration; it’s about demonstrating how businesses and events can join forces to make a meaningful environmental impact. Through our ‘Clear Pani, Cares (Drink, Dispose, Transform)’ initiative, we aim to inspire collective action and showcase the power of small, sustainable choices in creating big, lasting change. Together, we’re setting a new standard for national events, proving that sustainability is not just an ideal but an achievable reality.”
This collaboration exemplifies the role of sports in driving positive change. By introducing Clear Premium Water’s rPET bottles, the 38th National Games sets a new benchmark for sustainability in national sports events, demonstrating how innovation can bring tangible environmental benefits.
Amit Sinha, IPS, Special Principal Secretary, Sports and CEO of the National Games Secretariat, stated, “We are thrilled to welcome Clear Premium Water as our official hydration partner. Their pioneering efforts in launching India’s first-ever recycled rPET bottles for the tournament perfectly align with our commitment to green game initiatives. Clear Premium Water stands as the ideal partner in our journey towards sustainability. Furthermore, I deeply appreciate their dedication to sustainability and the innovative vision they bring to the table. Their expertise in this domain will be instrumental in helping us make these games as eco-friendly as possible.”
The Clear Pani, Care campaign and the Drink, Dispose, Transform initiative form the heart of this campaign, ensuring that sustainability remains at the forefront of the event.
As the 38th National Games unfold, this partnership not only celebrates sporting achievement but also serves as a powerful reminder of the shared responsibility for a sustainable future. With Clear Premium Water leading the charge, the Games set a transformative example for other events to follow.
