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Cleartrip has unveiled its first-ever advertisement for the Supercoins campaign – ‘Genius mat Bano, Supercoins Chuno’ – entirely created using generative AI. This marks the first AI-generated advertisement in the travel and tourism sector in India. The humorous ad highlights the various ways people attempt to secure discounts on flights and hotel bookings, before encouraging viewers to stop using complicated hacks and instead simply utilise the Supercoins they earn on Flipkart to get instant discounts.
The ad was developed by Artificial Labs, India’s first AI production house, showcasing the potential of artificial intelligence in film-making.
“Using generative AI to create this ad was super exciting, and the team at Artificial Labs was a fantastic partner in bringing this idea to life. They took our script and translated our vision for the project almost to the T, using AI exclusively. Their creative expertise matched the calibre of a traditional production house, while pushing the boundaries of what AI can do,” said Ayushi Agarwal, Brand Head at Cleartrip.
Carl Savio, Director and Co-founder of Artificial Labs, remarked, “We’re now at the intersection of creativity and technology, and generative AI is the future of film-making. Kudos to the bold team at Cleartrip for allowing us to bring their script and vision to life.”
With this partnership, Cleartrip and Artificial Labs are pioneering the use of generative AI in the Indian advertising landscape, highlighting the future of technology-driven creativity in the travel sector.
