Coca-Cola India’s recycled PET (rPET) India Flag, displayed during the ICC Men’s Cricket World Cup 2023, has been included in the Limca Book of Records 2025 under the category ‘Largest Flag – Recycled Material’.
The initiative was part of Coca-Cola India’s ‘Maidaan Saaf’ campaign, which promotes responsible waste management. The flag, made using post-consumer PET bottles, was showcased during the opening ceremony of every match played by India in the tournament.
The ICC Men’s Cricket World Cup 2023 was held from 5 October to 19 November across 10 stadiums. More than 1,000 volunteers, wearing safety jackets made from rPET bottles, participated in waste segregation and clean-up efforts at the venues.
Devyani Rana, Vice President – Public Affairs, Communications and Sustainability, Coca-Cola India & South West Asia, said, “This moment is not just about setting a record; it's about reimagining possibilities. At Coca-Cola India, we believe in the power of innovation and collaboration to drive meaningful change. We extend our heartfelt thanks to our partners ‘Go Rewise’ who played a crucial role in creating the Recycled PET Flags, and to ICC for their invaluable efforts. These flags are a testament to how recycling can transform waste into valuable resources, and their recognition by the Limca Book of Records is a proud moment that reaffirms our progress."
Anurag Dahiya, Chief Commercial Officer, International Cricket Council, said, “Our partnership with Coca-Cola India captivated audiences and meaningfully celebrated the spirit of cricket during the ICC Men’s Cricket World Cup 2023. The recognition by the Limca Book of Records for the recycled PET India flag is a proud moment, showcasing how sustainability and sport can come together to create lasting impact.”
Yash Sharma, Founder, Go Rewise, added, “At Go Rewise, we are proud to have transformed post-consumer PET bottles into high-quality recycled yarn used in the making of the iconic India flag. The recognition by the Limca Book of Records affirms how innovation in recycling can not only reduce waste but also give rise to powerful symbols of unity and environmental responsibility.”
The flag was made using approximately 11,000 post-consumer PET bottles, which were recycled by Go Rewise and Ganesha Ecoverse Limited into Global Recycled Standard (GRS)-certified yarn. Packaging materials were also repurposed as part of the project.
Launched in 2023, the Maidaan Saaf campaign supports Coca-Cola India’s broader sustainability plans by focusing on recyclability, the integration of recycled materials, and waste reduction.
Coca-Cola India states that Maidaan Saaf aligns with its packaging goals under 'Design' and 'Partner to Collect', aiming to deliver measurable environmental outcomes and encourage long-term behavioural change at the community level.
Established in 1990, the Limca Book of Records is India’s first record book and recognises achievements in areas such as sports, arts, science, and innovation.
