The Coca-Cola Company has officially renewed its global marketing partnership with WPP Open X, reaffirming WPP’s position as the beverage giant’s primary network agency partner worldwide.
Initially established to consolidate and streamline Coca-Cola’s marketing operations, the partnership has been extended following a series of successful collaborations across brand strategy, creative development, and digital execution.
WPP welcomed the renewal as a vote of confidence in the partnership and the performance of its global creative teams. “This reflects the trust and alignment we’ve built with Coca-Cola and the forward momentum we’re driving together,” said a WPP spokesperson.
With the renewed agreement, both Coca-Cola and WPP are set to advance into the next phase of their collaboration, emphasizing bold, innovative marketing initiatives designed to engage global audiences across an increasingly dynamic media landscape.
