This Valentine's Day, Coke Studio and Ogilvy are bringing back the charm of old-school romance with the Coke Studio Mixtape. Celebrating love the way it used to be, the campaign highlights the personal and meaningful gesture of a mixtape. Once a staple of romance, mixtapes captured emotion through handpicked songs on cassette tapes, and now, Coke Studio has revived that tradition.
The Coke Studio Mixtape is a carefully curated selection of songs from Coke Studio Bharat, Coke Studio Bangla, and Coke Studio Tamil. These songs are recorded onto a classic cassette, transforming a simple playlist into something far more intimate and heartfelt. Each mixtape also comes with a specially designed Coke Studio Cassette Player—a nostalgic keepsake that captures the essence of timeless love.
Shantanu Gangane, Senior Director, Integrated Marketing Experience, India & SWA, said, "Coke Studio has always been about celebrating music as a universal language—one that connects people, evokes emotions, and creates shared moments. With the Coke Studio Mixtape, we’re bringing back the joy of thoughtful gestures—turning music into a personal expression of love and togetherness."
The campaign has been conceptualised by Ogilvy India as part of OpenX from WPP.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, says, "A Mixtape is more than just songs—it’s about time, effort, and care. The value of which is just priceless. So, this Valentine’s Day, skip the usual gifts and surprise your partner with something made by you, just for them. Add a dash of magic that is timeless.”
Watch the campaign video on Instagram.
