Disney+ Hotstar revolutionised live entertainment streaming with the exclusive broadcast of Coldplay’s Music of the Spheres concert in Ahmedabad. The electrifying live stream attracted 8.3 million views and amassed an impressive 165 million minutes of watch time. Fans from across the country tuned in, with Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal contributing to 85% of the viewership. This response further reinforces the platform’s commitment to democratizing premium entertainment for audiences nationwide at an unprecedented scale.
Streaming live from Ahmedabad on 26th January 2025, Coldplay’s performance marked a defining moment in India’s music and entertainment landscape. The concert was brought to life through Disney+ Hotstar’s world-class streaming capabilities and enhanced audio quality with Dolby 5.1, delivering a seamless digital experience that transformed living rooms into virtual arenas and watch parties into a nationwide celebration. This demonstrated how cutting-edge technology can unite a nation through shared entertainment experiences.
On achieving yet another remarkable milestone, Kiran Mani, CEO-Digital at JioStar, said, "At Disney+ Hotstar, curating live-streaming experiences goes beyond business. It is driven by our vision to empower audiences across the nation with unmatched entertainment at an unprecedented scale. The overwhelming response to Coldplay’s Music of the Spheres live stream is a testament to our commitment to democratizing access to premium experiences, breaking barriers, and redefining how India engages with global entertainment. This is just the beginning of an era where technology and storytelling come together to unlock endless possibilities in live entertainment.”
Disney+ Hotstar rolled out an integrated marketing campaign targeting Coldplay fans and first-time users, inviting them to experience the live performance. The expansive campaign featured extensive cross-channel promotions, large-scale watch parties, and interactive on-platform features. One such feature, Coldplay lyrics integration, allowed fans to engage with the performance in real-time. Influencers also played a key role, hosting watch parties and rallying their strong followings, which fostered a community viewing experience and contributed to the excitement on Disney+ Hotstar. Strategic campaign integrations and impactful placements across BookMyShow, Swiggy, Spotify, YouTube, and other platforms formed part of the outreach, targeting those who missed out on tickets. The #ColdplayOnDisneyHotstar hashtag trended on social media, with fans sharing their excitement, memorable moments, and highlights from the night.
Disney+ Hotstar also leveraged advanced streaming features and an engaging pre-live segment to offer an interactive experience. The live stream proved to be a high-impact, data-driven platform capable of reaching audiences at scale. With Jameson Ginger Ale as the Co-Powered By sponsor, Cisco as the Livestream Event Partner, and Courtyard by Marriott as the Livestream Associate Sponsor, brands partnered with Disney+ Hotstar to create memorable and engaging experiences for subscribers, solidifying the platform’s position as the preferred choice for premium visibility.
With the success of Coldplay’s live stream, Disney+ Hotstar continues to shape the future of entertainment in India, offering a blend of premium storytelling, immersive technology, and unrivalled audience engagement.
