When it comes to standout ads of 2024, IMPACT Magazine has done the heavy lifting—hours of watching, dissecting, and ranking the best creative gems from the past year. The result? A curated list celebrating campaigns that brought ideas, visuals, and innovation to life in ways we couldn’t stop talking about. The campaigns on the list showcase skills, creativity, concept, visualisation, innovation and the heart of its makers.
With a refreshing take on dignity of labour, Colin’s #ChamakNayiSochKi campaign takes the 42nd spot on the list. Conceptualised by tgthr, the campaign was launched with an ad film which discourages people from discriminating with their house helps.
The campaign urges consumers to reflect on and break preconceived norms of giving house help separate utensils, leftovers or old clothes among many others, promoting equality and inclusivity within households. #ChamakNayiSochKi is focused on driving societal change by bringing in a new belief and shine in our mindsets, while Colin ensures the shine of multiple surfaces at homes.
For fighting not just stains but also bad practices this campaign takes its spot on the Hall of Fame.
