ColorBar Cosmetics, has launched its transformative new campaign, #RevealYourMagic, marking a fresh chapter in the brand’s journey toward becoming a global leader in beauty. Spearheaded by Founder and Managing Director Samir K Modi, the campaign redefines beauty as a deeply personal, expressive, and empowering experience that celebrates individuality beyond convention.
The #RevealYourMagic campaign introduces a striking visual identity featuring a rich rust orange and luminous gold palette symbolizing grounded authenticity and elevated self-expression. Central to the launch is a compelling brand film portraying five distinct personas — Bold, Glam, Demure, Radiant, and Playful — embodied by a diverse cast that includes a male representation, reflecting ColorBar’s commitment to inclusivity and challenging traditional gender norms.
Samir K Modi emphasized the brand’s renewed purpose: “This moment is more than a refresh—it’s a reawakening of our purpose. ColorBar has always stood for individuality, fearlessness, and the freedom to be. We believe that beauty isn’t about fitting in, but about standing out as who you truly are.”
Alongside its new identity, ColorBar is preparing to expand its footprint internationally, entering markets in the USA and the Middle East, while strengthening its presence in Russia. The brand will also broaden its portfolio with new skincare, fragrances, and a 360° wellness line, continuing its commitment to high-performance, ethical, and sustainable beauty solutions.
Link to the campaign
This evolution solidifies ColorBar’s position as a luxury, science-backed, and ethical beauty brand ready to captivate a global audience with its inclusive philosophy and innovative products.
