Cornitos, India’s leading snack brand, hosted an exciting evening at the Taj Suraj Kund Resort & Spa to unveil its revamped CRUSTIES range. The event showcased the brand’s latest innovative flavours, including Korean Chilli, Fiery Peri Peri, Sour Cream & Onion, as well as indulgent options such as Classic Cheese Balls and Honey Chilli Potato Balls. Each flavour promises a bold, crunchy experience, making CRUSTIES the ideal guilt-free snack for any occasion.
The event commenced with a lamp-lighting ceremony by Mr. S.P. Agarwal, Mr. Vikram Agarwal, Ms. Manisha Agarwal, and Mr. Shobhit Agarwal, followed by the grand unveiling of the new CRUSTIES. The celebration featured a screening of films showcasing the Korean Chilli and Cheese Balls flavours, along with valuable insights from the brand’s leadership.
The revamped CRUSTIES range responds to the growing demand for healthier yet flavourful snacks. Cornitos has revamped the product to offer trendy flavours while ensuring a baked, non-fried option for guilt-free indulgence. The revamp stemmed from consumer feedback, which highlighted the desire for more adventurous flavours and a crunchier texture in a healthier format. With in-depth research and a focus on current trends, Cornitos introduced Korean Chilli, Fiery Peri Peri, and Sour Cream & Onion, which have become popular among consumers.
In addition to the bold flavours, each pack now includes a comic strip on the back, adding an extra layer of entertainment to the snacking experience. CRUSTIES offers a blend of bold flavours and a superior corn-based recipe, transforming it from just a snack into an invitation for an experience.
Speaking at the event, Vikram Agarwal, Managing Director of Cornitos, said, “At Cornitos, our focus has always been on identifying evolving consumer preferences and adapting swiftly to meet those needs. The revamped CRUSTIES range is a strategic move towards expanding our healthier snack offerings while ensuring we maintain the bold flavours that our customers love. Innovation and agility remain at the core of our business, and with CRUSTIES, we aim to further strengthen our presence in the snacking category.”
Shobhit Agarwal, Director of Cornitos, shared insights about the inspiration behind CRUSTIES: “We wanted to create a snack that blended bold flavours with a healthier crunch — something that satisfies cravings while aligning with modern snacking trends. CRUSTIES is our way of offering a snack that is as exciting as it is wholesome.”
Manoj Singh, Head of Marketing at Cornitos, added, “This event is more than just a product launch; it’s about creating a space for networking with our associates in the industry and guests to experience our snacks firsthand. We wanted to build excitement around the revamped CRUSTIES and give our audience a taste of the bold new flavours we’ve crafted.”
In a unique twist, Cornitos collaborated with Mindful Escapes to host a Canvas Painting Activity, emphasising the importance of mental well-being and creative expression. Guests were provided with pre-drawn templates featuring Cornitos’ mascot, the Chimpanzee, and iconic products, inviting them to unleash their creativity while savouring the bold flavours of CRUSTIES.
The evening concluded with a networking session, where guests mingled and exchanged ideas. It was an evening filled with flavour, art, and mindful relaxation, perfectly blending innovation with experiences that nourished both body and soul. Cornitos demonstrated once again that snacking can be more than just a treat.
