Cosmo Sunshield, the premium window films division of Cosmo First, has launched its second brand film titled #SweatWhereItCounts as part of its summer campaign to raise awareness about energy conservation and heat control in indoor spaces.
The new film follows last month’s release of #ShockKamSavingsZyada, which focused on the significant electricity savings made possible through Cosmo Sunshield’s innovative range of products.
Featuring more than 100 offerings, Cosmo Sunshield provides premium architectural and automotive window films that enhance aesthetics, reduce indoor temperatures, and contribute to electricity savings.
The latest film opens in a fitness centre where a woman is seen intensely working out. It then transitions to her home, where she continues to sweat despite being idle, due to heat entering through untreated windows. The discomfort is resolved once Cosmo Sunshield films are installed, demonstrating their ability to block heat while allowing natural light indoors.
The film ends with the tagline: “Sweat at the gym, not at the home. With Cosmo Sunshield Window Films, Sweat Where It Counts,” underlining the films' efficiency in maintaining comfortable indoor temperatures.
Speaking on the launch, Mr. Pankaj Poddar, Group CEO, Cosmo First, said, “Excessive heat and unwanted electricity bills are two major challenges that consumers face during summer season. Our window films have been innovatively designed to block up to 90% IR rays and more than 99% UV rays, while allowing maximum visible natural light to illuminate interior spaces. This ensures that homes and indoor spaces remain cool with optimised AC usage leading to up to 20% slash in electricity bills for consumers. Our second brand film showcases and highlights this direct benefit that consumers can enjoy during the upcoming summer season. Through this short yet quirky film, we aim to directly address the existing challenges that consumers face and provide them with science-backed sustainable solutions.”
Cosmo Sunshield’s products include heat rejection films that allow daylight without the discomfort of heat, along with safety and privacy films offering shatter resistance and varied visibility levels. With a typical payback period of 2–5 years, the window films are positioned as a sustainable and cost-effective solution for indoor climate control.
