Country Delight, a fresh and clean-label dairy and food essentials brand, has partnered with National Award-winning actor and filmmaker Rishab Shetty to promote its dairy range, including cow milk and buffalo milk.
Shetty, who has earned recognition for his work as an actor, writer and director, brings a storytelling approach that the brand says aligns with its focus on authenticity. Through the partnership, Country Delight aims to highlight its promise of delivering fresh, high-quality dairy products from source to home, connecting with households across India.
Commenting on the partnership, Chakradhar Gade, CEO and Co-founder of Country Delight, said, “Quality is central to our approach, from sourcing to the final product reaching consumers. Our partnership with Rishab Shetty will help us reach more households and strengthen awareness of our dairy range.”
Rishab Shetty said, “What we bring home for our loved ones comes with a responsibility to choose well. The food we grow up with often stays with us across generations. I am pleased to partner with Country Delight, which shares an appreciation for quality, authenticity and the everyday food choices that matter to families.”
Country Delight’s quality processes include checks for adulterants and temperature-controlled processing. According to the brand, its milk undergoes more than 140 checks for adulterants every day, while pasteurisation and packing take place at 4°C. Through the partnership, the brand aims to highlight the importance of quality in the dairy products consumers choose for their families.
The association builds on Country Delight’s earlier collaboration with Shetty for Kantara: Chapter 1, in which the brand was the official purity partner. Content from the association generated approximately 120 million views, averaging around 2 million views, according to the brand. The latest partnership extends the association to Country Delight’s wider dairy portfolio, reinforcing its focus on quality, freshness and authenticity in everyday consumption.
The campaign will roll out across Country Delight’s communication channels, with a focus on its cow milk and buffalo milk range. The brand aims to position quality and freshness as key considerations in everyday food choices.
