CP PLUS is taking its “Upar Wala Sab Dekh Raha Hai” philosophy to the cricket pitch, becoming the Exclusive Third Umpire Partner for the ongoing India-Afghanistan T20I series, while also powering the Umpire Cam.
The association puts the surveillance brand alongside two technologies that offer viewers different ways of seeing the game. The Third Umpire uses replays and multiple angles to examine moments that may be missed in real time, while the Umpire Cam brings audiences closer to the action from the match official’s perspective.
For CP PLUS, the connection is built around a simple idea: when a moment matters, visibility matters. Run-outs, stumpings, close catches and other tight calls often need a second look, making the Third Umpire a natural fit for a brand built around seeing more and seeing clearly.
The brand has previously associated with Third Umpire properties across bilateral cricket, but the addition of Umpire Cam gives the partnership another perspective. One looks at the game through technology and replays; the other puts viewers closer to the action itself.
Together, the two assets extend CP PLUS’ familiar narrative from “Someone is watching every moment” to “Now, see the moment through their eyes.”
The association also reflects the growing role of technology in cricket, where visibility, clarity and perspective increasingly shape how key moments are understood. For CP PLUS, the series provides another way to connect its surveillance proposition with the idea of never letting important moments go unnoticed.
CP PLUS is the surveillance and security brand of Aditya Infotech Limited, which offers video security and surveillance products, integrated security systems and Security-as-a-Service solutions for enterprise and consumer segments through its distribution network.
