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Creative Director Francis Thomas Announces New Agency - Audacious

His colleagues from Maitri Advertising based in Kochi, Sumit Raj and Ajay Syama Satyan join venture as co-founders

BY TEAM IMPACT
Published: May 6, 2026 11:08 AM 
Creative Director Francis Thomas Announces New Agency - Audacious

Advertising professional and viral creative director, Francis Thomas, announced the launch of their new creative agency, Audacious. Calling it the ‘place to do the best creative work South India has ever seen’, Thomas shared details of the services the agency is offering in an elaborate LinkedIn post.

In his LinkedIn post, Thomas wrote, "Our core competency is advertising, but we have wide and varied experiences and interests and we will pursue all of them, because life is short. We will make products, create podcasts. Produce films, music albums, art shows and events of our own." He further added, "We are looking to collaborate only with clients who want to do work that gets shared and talked about. Work that feels more like art and content than advertising you want to avoid. Clients who still believe in building a brand. Our clients will be collaborative and challenging."

Thomas, along with co-founders, Sumit Raj and Ajay Syama Satyan, have been an inseparable part of Maitri Advertising for the last 9 years. Before Maitri, Thomas also spent 6 years as creative controller for Ogilvy & Mather. 

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