Crocs has partnered with Indian musician and actor Himesh Reshammiya for a new campaign titled ‘Your Crocs, Your Rizz’. Conceptualised and produced by Kulfi Collective, the campaign focuses on confidence and individuality through self-expression.
The film opens with Himesh Reshammiya striking his signature poses at a restaurant as his manager and a fan look on. A slowed-down version of his song 'Dil Ke Taj Mahal Mein' plays in the background. The moment shifts when it is revealed that he is admiring his fan’s Crocs shoes. A brief exchange between the two leads to a shared sense of admiration for each other’s footwear. The film concludes with the line: ‘Your Crocs, Your Rizz.’
The campaign builds on Crocs’ ongoing message of encouraging authenticity and self-expression.
Sharing his views on the partnership, Himesh Reshammiya said, “Whether it’s music or style, I’ve always followed my own rhythm. Crocs represents that same spirit- being comfortable in your own skin, unapologetic in your choices, and unstoppable in your energy. ‘Your Crocs, Your Rizz’ is a reminder that self-expression doesn’t need to be loud; it just needs to be real.”
A Crocs spokesperson added, “At Crocs, we believe real confidence comes from being completely yourself. With ‘Your Crocs, Your Rizz,’ we wanted to capture that effortless, magnetic energy that makes people stand out without even trying. Himesh embodies that spirit perfectly – confident, original, and entirely his own. This creative is a reminder that true ‘rizz’ isn’t about performance, it’s about presence.”
Akshat Gupt, Co-founder and Chief Creative Officer, Kulfi Collective, said, “Himesh is pure internet gold — mysterious, legendary, and just unapologetically himself. With ‘Your Crocs, Your Rizz,’ we wanted to bottle that same energy — effortless, a little absurd, and completely magnetic. It’s a celebration of confidence that doesn’t need words- just presence. Because Crocs isn’t about fitting in; it’s about showing up exactly as you are.”
