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Crocs, the global footwear brand known for its comfort and style, has launched its latest campaign, 'Share the Joy', inviting Gen Z to embrace authentic festive fashion. This campaign features Bollywood stars and #CrocsSquad members, Vedang Raina and Rasha Thadani, celebrating the spirit of the festive season.
The 'Share the Joy' campaign aims to blend tradition with modern style, showcasing how Crocs enhances festive celebrations through playful expressions. It highlights friendships and the excitement of personal style using Crocs and their popular Jibbitz™ charms.
In the campaign’s hero video, the cast hosts a lively house party filled with stylish outfit check-ins, spontaneous selfies, and joyful moments. Set to the upbeat track “Gulzar” by Natania featuring Subhi, the video encourages viewers to embrace the essence of the season. Influencers such as Riya Kohli, Pratiksha Shetty, and Joan Rai amplify the message by pairing Crocs with both traditional and Indo-Western attire.
Yann Le Bozec, Marketing Vice President of Crocs ROW & Hey Dude International, stated: “The festive season is such a special time in India—a wonderful celebration and an incredible expression of people’s joy, individuality, and connection. With our ‘Share the Joy’ campaign, we’re pushing the boundaries of festive fashion by encouraging audiences to playfully experiment, elevate and embrace their authentic style with Crocs.”
Conceptualised and produced by Kulfi Collective, the campaign captures the essence of festive warmth and youthful energy, reinforcing Crocs as the ultimate accessory for self-expression.
Akshat Gupt, Co-founder and Chief Creative Officer of Kulfi Collective, remarked: “We wanted to capture the essence of the festive season in a way that celebrates both tradition and modern self-expression. The 'Share the Joy' campaign embodies this spirit while highlighting the bold nature of Crocs.”
Launched on 9 October 2024, the 'Share the Joy' campaign is being rolled out through an integrated strategy across social media, digital platforms, retail, and e-commerce channels.
