Curativity has launched its first marketing campaign, introducing its platform-led model for brand building that connects marketers with a curated pool of independent brand specialists. The campaign highlights the need for structural innovation in brand marketing and positions Curativity’s platform as a response to that gap.
Curativity connects marketers to over 300 vetted brand and creative specialists and enables full-funnel brand work through a milestone-based digital workflow. The company states that the platform is built for marketers who want access to proven talent working directly on their projects, without additional layers or costs. Under this model, teams are handpicked based on skills and category relevance, while project management takes place through a digital system designed to streamline collaboration and delivery.
Virat Tandon, CEO & Co-Founder, Curativity, said, “Marketers are expected to move faster and smarter than ever. Curativity removes the friction by connecting brands with proven talent and curated teams through a platform-driven workflow that makes ideation and execution seamless. This debut signals a new way to build brands: talent-centric, collaborative, flexible and efficient.”
Amer Jaleel, Chairman & Co-Founder, Curativity, added, “The open brackets in the Curativity logo are quite symbolic — they signify a limitless pool of talent that can fuel marketing ambition. But they also philosophically suggest the scope of our ecosystem. While literally every imaginable kind of brand work comes within it, through our two years, we’ve solved some requirements that even our clients were struggling to capture in words.”
The company’s debut campaign is currently live on LinkedIn and other digital platforms. It invites marketers to explore how Curativity’s platform enables speed, flexibility, and specialist-led brand building.
