DailyObjects, a design-led lifestyle accessories brand based in India, has opened its first brand-owned retail store at Oberoi Sky City Mall in Borivali, Mumbai. The launch marks the beginning of the company’s retail expansion strategy for FY26, which includes the rollout of a pan-India network of physical stores.
“For us, the store is more than a retail destination—it’s an extension of our values and beliefs. The design reflects purposeful simplicity, with organised, practical displays that encourage discovery. It definitely opens up new touchpoints for consumers to engage with DailyObjects, fostering deeper connections and a sense of community,” said Pankaj Garg, Co-founder and CEO, DailyObjects.
The company has outlined plans to open up to 40 brand-owned stores over the next three years. These will include a mix of formats and experience-focused centres, with a focus on enhancing access for existing customers and attracting new audiences.
The Mumbai store features modular displays and product interaction zones. According to the company, the space has been developed to reflect its core values of simplicity and user-centred functionality.
"Our evolution from a D2C brand to establishing a strong omnichannel presence is driven by our commitment to our customers," said Saurav Adlakha, Co-Founder and COO, DailyObjects. "Mumbai with its vibrant energy, creative spirit, and discerning customer, is the ideal city for this launch. It’s already one of our fastest-growing markets, and this store allows us to engage more closely with the city's lifestyle-conscious consumers. As a digital-first brand, we had the freedom to reimagine retail beyond selling and we’ve focused on creating an immersive connected experience that seamlessly blends the offline and online journey.”
The Mumbai store builds on the company’s previous retail initiative—PLAYGROUND, an experiential concept space launched in DLF Cyberhub, Gurugram. Unlike PLAYGROUND, the new store is intended as a scalable and permanent part of the company’s retail footprint.
DailyObjects designs and retails tech accessories, everyday carry products and work essentials. It collaborates with artists and develops themed collections as part of its design approach. The new store provides an opportunity for customers to interact with its products and collections in person.
