Daniel Wellington has appointed actor Sharvari as its brand ambassador for India, as the Swedish watch brand looks to expand its presence in the country following its acquisition by Timex Group.
The partnership was announced at a launch event in Mumbai attended by members of the media, influencers, retail partners and industry representatives. According to the company, Sharvari's association reflects its focus on connecting with younger consumers while reinforcing the brand's positioning around timeless design and contemporary style.
Commenting on the partnership, Deepak Chhabra, Timex Group, said, "We are delighted to welcome Sharvari to the Daniel Wellington family. India is an increasingly important market for Daniel Wellington, and as we continue to build the brand here, we wanted a brand ambassador who reflects the confidence and individuality of today's consumer. Sharvari brings a refreshing authenticity that aligns naturally with Daniel Wellington's design philosophy. We're excited about building the brand together, not just through campaigns, but by becoming part of everyday style conversations."
Sharvari said, "I've always believed that great style doesn't have to be loud. It's often the little details that complete a look, and that's exactly what I love about Daniel Wellington. The brand feels effortless, modern and easy to make your own, which is why this partnership feels so natural. It's a brand I've genuinely admired, and I'm looking forward to creating some truly memorable moments together."
The company said the collaboration is part of its strategy to build greater cultural relevance in India while expanding the brand's footprint in the market.
