Danone India has announced the launch of Dexogrow, a specially formulated nutritious milk drink designed for toddlers aged 2-6 years. Dexogrow is powered by Iron Biotics, a breakthrough innovation that contains nutrients to support 3X iron absorption which in turn plays a crucial role in cognitive development in young children.
2 in every 3 children in India suffer from Iron deficiency and Anaemia. Danone is committed to addressing this widespread nutritional challenge and raising awareness about the critical role of iron in a child’s overall growth and development. Iron deficiency in young children can lead to delayed cognitive development, weakened immunity, fatigue, and impaired physical growth, affecting their ability to learn and thrive. Despite its high prevalence, awareness around iron absorption issues remains limited, leaving millions of children vulnerable to these developmental setbacks.
Dexogrow has been scientifically designed to meet the nutritional requirements of toddlers and children from 2 to 6 years. Adequate intake of iron with its enhanced absorption ensures that toddler’s body can use it for optimal metabolic functions.
It contains 36 essential nutrients, including a unique blend of prebiotics, and essential vitamins & minerals such as A, C, and Zinc to support immune health. Additionally, DHA, ARA, and iron work together to support brain development. It also contains a clean label promise - no sugar, no added preservatives, or artificial flavors, making it a safe and wholesome choice for toddlers' nutrition.
Aligned with the broader Danone mission, to provide health through food to as many people as possible, the company aspires to make this innovative product accessible to every child across the country, leaving no child behind. Dexogrow will be available in leading retail stores and e-commerce platforms across India.
