DBS Bank India has unveiled a new chapter in its ongoing ‘There’s always an IDEAL Way to Bank’ campaign for its digital banking platform for businesses, DBS IDEAL.
Using humour, familiar family dynamics and everyday entrepreneurial situations, the campaign transforms complex business banking conversations into simple and relatable stories.
The campaign comprises of eight interconnected digital films, each centred on a business challenge, such as tax payments, trade finance, receivables financing, cross-border remittances and export/import regularisation.
Commenting on the campaign, Gaurav Rajput, Managing Director and Head, Group Marketing and Communications, DBS Bank India said, "For decades, B2B communication has largely focused on indistinguishable, feature-led messaging within corporate settings. We wanted to challenge that principle with a simple but compelling customer insight that we gained through real customer conversations—business owners don't think about banking in terms of products, they think about the tasks they need to complete while running their business. Business decisions happen at home, on the move, during meals and in the countless moments in between. 'There’s always an IDEAL Way to Bank' campaign brings this reality to life through familiar characters and storytelling that is relatable, human and entertaining. Importantly, the campaign reflects our commitment to supporting SMEs across their growth journey, enabling them to leverage technology and seize opportunities, in line with our ambition to be among the foremost international banks serving SMEs in India."
The films, conceptualised in-house and produced by Film Trotters Media, will be out on DBS Bank India's YouTube channel, followed by a phased rollout across digital and social platforms.
