MUMBAI: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital creative and media duties for Cricuru, the recently launched learning platform for Cricket.
There is no surprise that cricket is the biggest and the most loved sport in India. What is rather surprising is the level of motivation needed to make it to the highest levels. While many children dream of becoming cricketers, most don’t even get a chance. The biggest barriers here tend to be a lack of proper guidance, coaching, and/or the aspirant-to-coach ratio. To make cricketing a reality for millions and to leave them with skills of hard work and excellence, Cricuru has enlisted a star-studded line-up of 30+ Master of International and first-class cricketers. These masters will now come together to pass on their learnings to every nook and corner of the world, starting with India. Through this initiative, Cricuru aims to bring the ‘+’ advantage for every lover of this game.
This one-of-a-kind cricket coaching program is a business venture by ex-Indian cricketer, Virender Sehwag along with Sanjay Bangar, a former assistant coach of the Indian men’s team. Cricuru was born out of their love and passion for the game and the philosophy that world-class cricket coaching should be accessible to everyone.
Virender Sehwag said, “With Cricuru, we are reaching talent in every part of the country, especially to the kids in smaller towns who don’t have access to high-class coaching. Our aim is to guide them with their skills and technique and help them get across those mental challenges that we have undergone as players in our careers. Backed with AI and dial-a-coach modules, this innovative and one-of-a-kind program needed the strategic and creative thinking of an agency like Dentsu Webchutney for our long-term success. Together, we hope to give every cricket aspirant an added ‘You+’ advantage.”
Prashant Gopalakrishnan, EVP & National Business Head, Dentsu Webchutney said, “Dentsu Webchutney is thrilled to innovate for this exciting category, where ed-tech and cricket are coming together in a new way. This mandate brings with it a chance to work with the experience of legends across the globe. Their passion is contagious for our die-hard cricket fans at Webchutney. In fact, Viru’s philosophy of learning has played a huge role in helping craft our creative approach.”
For the record, Perfect Relations – the PR arm of dentsu India, handles the Public Relations mandate for Cricuru. The mandate also included the launch of the brand, nationally.
Cricuru, launched on June 9, provides content from Virender Sehwag, Sanjay Bangar, AB de Villiers, and cricketing greats like Muttiah Muralitharan, Brian Lara, Jonty Rhodes.