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Diljit Dosanjh has established himself as a cultural disruptor, skillfully blending traditional and modern influences across his music and fashion choices. His latest collaboration with Mokobara, a burgeoning brand in the travel and lifestyle sector, reflects this dynamic fusion. Founded in January 2020, Mokobara has quickly garnered attention for its innovative approach to travel accessories, despite launching amid the challenges of a global pandemic.
The brand is known for its modern, design-driven luggage, backpacks, totes, and accessories, focusing on seamless functionality and bold aesthetics. This commitment to stylish travel solutions has resonated well in Bollywood, where Dosanjh became acquainted with Mokobara on the set of the highly anticipated film, Crew, which also stars Kareena Kapoor Khan, Kriti Sanon, and Tabu.
“Big love for Mokobara,” Dosanjh remarked. “While shooting Naina on the set of Crew, we found a really cool way to integrate Mokobara into the scene. We were already using their bags during filming, and we absolutely loved their design and colours. We ended up with a music video that looked like magic, and I wanted to bring that same vibe to the Dil-luminati tour. Mokobara’s got crazy energy, and I’m excited to bring it to the stage.”
This enthusiasm for the brand has blossomed into a collaboration that sees Mokobara as Dosanjh’s preferred choice, appearing prominently in venues from The Tonight Show Starring Jimmy Fallon to his high-energy Dil-luminati world tour. With this partnership, Dosanjh has become the face of Mokobara, a move supported by UNIV Sportatech, led by founder Abhishek Issar.
“No one is doing it like Diljit on a global stage. From electric performances to iconic fashion, he’s got it all, and we love being part of that journey,” commented Sangeet Agrawal, Founder of Mokobara. “To see our luggage seamlessly integrated into his tour is something the world has never seen before. It’s fresh, exciting, and perfectly captures what Mokobara represents: movement and magic.”
Since its inception, Mokobara has aimed to enhance the joy of travel for those #goingplaces, a mission achieved through great design that aligns well with Dosanjh's distinctive fashion sense. Renowned for his bold yet thoughtful style choices, he continues to create an instantly recognisable aesthetic, now further amplified by the presence of Mokobara.
