The internet has reacted strongly to a recent advertising campaign by luggage brand Mokobara featuring singer and actor Diljit Dosanjh. A six-second scene in the brand’s new film, in which Dosanjh receives a FaceTime call from ‘Elon Paji’ inviting him to perform on Mars, led to a surge in online activity over the weekend.
The moment quickly gained traction on social media, with fans urging Elon Musk to send Dosanjh to Mars for what they imagined as the planet’s first concert. The hashtag #DiljitOnMars reached number six in India’s trending list, while replies to Musk’s tweets were filled with memes and calls from fans for the fictional concert to become reality.
The film is part of Mokobara’s new campaign that introduces a 30-day trial policy, allowing customers to use the product freely. The brand states that users can take the luggage on various types of trips and return it if unsatisfied, without any conditions.
“Take it on a work trip. A honeymoon. A rainy trek. Or, sure, run it through an action scene. If you’re not happy with it, send it back. No questions asked.”
The film features Diljit Dosanjh, who had previously been seen carrying Mokobara luggage during his Dil-luminati tour. In this campaign, he plays a central role in an escape sequence designed to demonstrate the product's durability.
Mokobara says the campaign reflects a new approach to customer engagement. Rather than relying on slogans, the brand wants consumers to form their own impressions through use.
“So, Mokobara decided to skip the hard sell and offer something better - an invitation to try the product on their own terms.”
The campaign positions the company not just as a seller of luggage, but as a brand aimed at people who are frequently on the move.
“It’s bold, yes. But so is Mokobara.”
