District by Zomato has announced the launch of Splitpay—a feature designed to eliminate the social and financial friction of group dining. To anchor the launch, the brand has unveiled a campaign film starring veteran actors Boman Irani and Anupam Kher as two friends locked in the familiar ritual of fighting over who pays at the end of a meal.
The tussle escalates from a polite reach for the bill to a physical scuffle, hilariously peaking with Kher stuffing the bill into his mouth to stop his friend from paying. While the commercial mines this hyper-relatable cultural quirk for comedy, it contrasts the chaos with a smarter reality: rather than one person covering the whole table, Splitpay lets each diner settle their exact share on the spot and collect cashback.
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Built on the insight that group dining should be about conversation and not mathematics, Splitpay aims to remove the friction: no working out who owes what, no chasing payments the next day, and no screenshots of the bill in the group chat. A user can enter the bill amount and select the number of people. The group splits the bill, and everyone pays in a few taps inside the District app.
Commenting on the launch, Rahul Ganjoo, CEO, District by Zomato said, "A meal out belongs to the whole table, but it has always ended with the least social moment: one person paying and everyone else doing math. It's something we noticed at restaurant tables, on social media, and in conversations with our users, so we built Splitpay to fix it. It's one more step in the same direction we've been moving all along: taking the effort out of every stage of going out, so the only thing people take home is the experience itself."
