DOMS has launched its latest brand campaign, ‘Every Year Counts’, as the new academic year begins. The film celebrates the everyday moments of learning, preparation and encouragement that gradually shape a child’s journey towards bigger milestones.
Rather than focusing on a single achievement, the campaign captures the small rituals that parents repeat every school year, from covering textbooks and labelling notebooks to packing school bags, sharpening pencils and preparing children for their first day. These moments, the brand says, contribute to building confidence, independence and readiness over time.
Anchored by the thought, “You spend years getting them ready, until one day they are,” the film follows a child through different stages of growing up, from early scribbles and classroom lessons to setbacks, learning and discovering confidence. It highlights how years of preparation, perseverance and support eventually equip children to take on life’s defining moments.
Commenting on the campaign, Santosh Raveshia, Managing Director, DOMS Industries, said, “Every child carries a dream, and every dream is shaped through years of encouragement, practice and belief. Our new film ‘Every Year Counts’ is a tribute to the parents and educators who quietly invest in these formative years. At DOMS, we are honoured to be a small but meaningful part of that journey, creating tools that inspire creativity, confidence and lifelong learning”
Saumitra Prasad, Chief Marketing Officer, DOMS, added, “At DOMS, we believe that every ambition is built long before the moment of achievement. Every drawing, every homework session, every word of encouragement and every small act of perseverance becomes part of a child's journey towards confidence and independence. ‘Every Year Counts’ film is an expression of our brand philosophy, that meaningful growth is shaped by years of preparation. Through this campaign, we wanted to celebrate the everyday moments that often go unnoticed, while reinforcing the invaluable role parents play in nurturing the aspirations of the next generation.”
The film has been developed in partnership with Havas Creative India. Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, said, “As parents, we rarely recognise the significance of the everyday moments while we’re living them. It is only with time that we realize those quiet routines, small acts of encouragement and years of consistency were preparing our children for so much more. ‘Every Year Counts’ is a celebration of that journey and of everything that shapes a child long before the milestones arrive.”
