Doritos®, PepsiCo’s nacho chip brand, brings two of its global variants – Cool Ranch and Jalapeño Salsa Mexicana – to India.
Cool Ranch delivers a creamy, herby tang, while Jalapeño Salsa Mexicana packs a chilli punch.
The brand has unveiled a series of digital films. Each opens with a high-octane, cinematic montage of the chip-making process – from golden corn to flavour-loaded perfection – only to be hilariously interrupted by a hungry fan who crashes the set, grabs a pack, and makes a run for it.
Speaking about the launch, Aastha Bhasin, Category Lead – Doritos, PepsiCo India, said, “India’s snacking landscape is evolving rapidly, driven by consumers who seek flavours that are adventurous yet familiar — a reflection of their expanding global outlook. Today’s consumers are drawn to bold taste experiences that connect them to international flavours they admire, while still resonating with local preferences. With the introduction of Cool Ranch and Jalapeño Salsa Mexicana — two of Doritos’ most celebrated global profiles — we’re responding to this growing appetite by bringing iconic, globally loved flavours to India. This launch goes beyond just portfolio expansion; it underscores our commitment to elevate everyday snacking. As world’s no. one* in the nacho chip segment, Doritos® continues to redefine the category with bold flavours and a strong global identity, delivering distinctive, flavour-forward products that speak to the increasingly sophisticated Indian palate.”
The new Cool Ranch and Jalapeño Salsa Mexicana variants are now available in select modern trade outlets, e-commerce platforms, and quick commerce channels across major metro cities.
