Dot & Key has launched a summer campaign featuring Shanaya Kapoor to introduce new packaging for its Vitamin C + E Super Bright Sunscreen. The formulation of the product remains unchanged.
The campaign film follows everyday moments of a Gen Z consumer to highlight the role of SPF in a skincare routine. Shanaya Kapoor appears in the film, which places in vivo testing at the centre of its message, focusing on the product’s formulation and efficacy. The narrative shows the effects of regular sunscreen use on confidence.
Dot & Key’s Vitamin C + E Super Bright Sunscreen offers SPF 50 PA ++++ protection in a liquid texture designed to feel lightweight and non-sticky. The sunscreen leaves no white cast and is suitable for all skin types, including sensitive skin. It contains Vitamin C and Sicilian Blood Orange, ingredients associated with reducing dullness and pigmentation and supporting collagen production. The brand states that in vivo testing supports its product claims.
Commenting on the film, Suyash Saraf, Co-Founder of Dot & Key said: “At Dot & Key, we believe skincare should be both effective and transparent. Our fresh look Vitamin C + E Super Bright Sunscreen is a reminder that sun protection is essential and that consumers deserve products backed by real science. Shanaya Kapoor, our brand ambassador, represents the everyday confidence that comes with consistent skincare, making it relatable for our younger, Gen-Z consumers. The formula remains the same because it already delivers results, and the refreshed packaging makes it easier for consumers to find and use every day. With in vivo testing, our sunscreen reassures clean formulation and proven efficacy, which is why it is one of our most loved sunscreens.”
Shanaya Kapoor, Brand Ambassador of Dot & Key added: "SPF has always been a key part of my skincare routine. I love how the new campaign displays the real difference sunscreen can make visibly and emotionally to a person, I am in love with the new packaging.”
The campaign is live across digital and social media platforms.
