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The Sleep Company (TSC), a leading name in Comfort-Tech, has launched an unprecedented giveaway campaign valued at around INR 1 Crore, marking a significant first in India’s mattress industry. This bold initiative celebrates the brand’s milestone of opening its 100th COCO (Company-owned, Company-operated) store and aims to promote better sleep nationwide.
By distributing free mattresses featuring their advanced SmartGRID technology, TSC is setting a new benchmark in customer engagement and sleep comfort. The giveaway is part of TSC’s celebration of reaching a significant milestone: the inauguration of its 100th COCO (Company-owned, Company-operated) store in India. To mark this achievement, the brand is offering free mattresses featuring its innovative SmartGRID technology, alongside a generous distribution of complimentary pillows.
On August 31, 2024, TSC’s stores in major cities—including Delhi, Mumbai, Chennai, and Hyderabad—saw an extraordinary turnout. Over 6,000 individuals visited the stores to claim their free mattresses, while more than 1,000 pillows were also given away. The immense popularity of the campaign was evident from the long queues that formed before store openings, underscoring the high demand for TSC’s renowned products.
The Sleep Company enhanced the visibility of the giveaway through a strategic campaign involving over 100 influencers, who shared their experiences with TSC’s products, and a robust traditional print media campaign aimed at local audiences.
Priyanka Salot, Co-founder of The Sleep Company, commented, “We are thrilled to celebrate the 100th store milestone by giving away 100 free mattresses across India in our mission to help the people sleep better. The giveaway took place across Delhi-NCR, Mumbai, Chennai and Hyderabad. In the first phase, we conducted a similar giveaway in Bengaluru, making this India’s largest mattress giveaway worth INR 1.25 crores. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey and this is a true reflection of the strong bond we share with them. People across the key metros, are often faced with sleep deprivation issues due to their busy and hectic lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGRID mattress and have out-of-the-world sleeping experience for over a decade.’’
Ripal Chopda, Chief Marketing Officer, The Sleep Company, added“This giveaway is our way of thanking our customers for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGRID technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.”
The campaign was executed at TSC stores in Mumbai (Kandivali, Thane, R City Mall, and Bandra), Delhi (Lajpat Nagar and Preet Vihar), Gurgaon (Golf Course Road), Noida (Gaur City Mall), Chennai (Nungambakkam, OMR, Anna Nagar, and Adyar), and Hyderabad (Jubilee Hills, Kokapet, Sarath City Capital Mall, and Karkhana).
As Asia’s first and only provider of SmartGRID technology, The Sleep Company continues to lead the way in sleep innovation. Founded in 2019 by Priyanka and Harshil Salot, the company has swiftly grown, achieving an annual recurring revenue (ARR) of INR 500 Crore in FY24 and is on track to reach INR 1,000 Crore within the next 2-3 years.
