DrinkPrime has raised $2.2 million (around ₹20 crore) in a funding round led by Mirabilis Investment Trust and Artha Continuum Fund, as it looks to scale its IoT-enabled water purifier subscription business.
The company said the capital will be used to expand into new cities, strengthen its technology platform and scale operations. Key investments will include improving IoT and data capabilities for device monitoring and predictive servicing, expanding field service infrastructure, and funding research and product development.
Founded in 2016 by Manas Ranjan Hota and Vijender Reddy Muthyala, DrinkPrime operates a subscription-based model aimed at addressing access to safe drinking water in urban India. The company currently serves over 2,00,000 households across multiple cities.
With this round, DrinkPrime is targeting expansion to 20 cities and aims to serve one million households over the next three years, while also deepening its presence in Tier-II markets and offline retail channels.
“The funding round will help us continue strengthening our product portfolio and innovation pipeline, so more households can access modern purification technologies tailored to evolving water conditions and lifestyle needs. Our mission has always been rooted in ‘Water for All,’ and this capital will help us move closer to that goal by making safe, reliable drinking water more accessible and affordable for urban households,” said Vijender Reddy, Co-founder and CEO, DrinkPrime.
The company has expanded its portfolio to include copper, alkaline and under-the-sink purifiers under its subscription offering, and has invested in AI-led tools to improve customer experience. It has also begun building an offline retail presence alongside its digital model.
“This capital will help us accelerate our growth as we scale DrinkPrime to 20 cities and work towards serving one million households over the next three years. Our focus will be on strengthening our service operations and infrastructure to support this scale while continuing to build technology-led solutions to address India’s drinking water challenges, while also expanding into high-growth Tier-II cities and strengthening its offline retail distribution channels,” said Sanjay Sunku, Chief Operating Officer, DrinkPrime.
Investors said the funding reflects confidence in the company’s execution and the broader opportunity in essential infrastructure.
“Categories built around essential infrastructure demand both operating discipline and capital efficiency”, said Anirudh A Damani, Managing Partner at Artha Continuum Fund. “What stood out to us was the team’s ability to build a category with strong unit economics while maintaining execution rigor. They have shown clarity of vision and the discipline required to scale responsibly, which is exactly the kind of foundation we look for when backing companies building long-term market leadership.”
“We are delighted to back the strong technology and R&D-focused team at Waterwala Labs, led by Vijender, Sanjay, and Manas. India faces a significant challenge around water availability and quality, driven by increasing pressure on natural resources and rapid urbanisation. DrinkPrime’s mission of making safe drinking water accessible aligns well with our belief in supporting businesses that build sustainable solutions for everyday challenges,” said Srinivas Seshadri, Head – Investments at Mirabilis Investment Trust.
Over the next 12–18 months, the company said it will focus on driving profitable growth, strengthening offline distribution and retail partnerships, and accelerating R&D through new product development and data-led IoT upgrades.
