FMCG conglomerate DS Group announced the launch of Pulse Golmal-led ‘Pujoy pulse’ campaign for the fourth consecutive year centered around the theme ‘Shobar Pujo, Shobar Mazaa.’
The initiative aims to run as a 360-degree outdoor campaign across 22 cities and towns of West Bengal, focusing on how the festive energy reflects the collective pulse of the nation. The process will engage consumers through a combination of entertainment, interactive games, innovative sampling, on-ground activities. The canters will be starting their journey from Kolkata and move on through Howrah, Haldia, Kharagpur, Bankura, Burdwan, Durgapur, Asansol, Siliguri and many more towns.
Under the initiative, to help people navigate the festivities, Complimentary Pandal Hopping aims to offer consumers a free, curated pandal-hopping experience using Pulse Golmol cabs, turning the fleet into moving expressions of the campaign during peak festivities.
Pulse Golmaal also looks forward to partner with NGOs to distribute new festive clothes to underprivileged children.
Commenting on the campaign, Ashish Bhargava, Senior General Manager, Marketing, Confectionery, DS Group, said, " Under the banner of 'Shobar Pujo, Shobar Mazaa,' this initiative transcends traditional consumer engagement to foster a genuine spirit of celebrating with everyone. Every interactive element, from the rhythm of the Dhaak Game to the Alpona Puzzle Challenge as well as the community exploration of Pujo Parikrama, directly fuels the 'Shobar Mazaa Meter,' driving meaningful social impact by bringing festive joy to underprivileged children across the region. True to Pulse Golmol’s core ethos of playful togetherness, this year's activation elevates that commitment beyond Kolkata."
Last year, DS Group, collaborated with TV9 Bangla, launching the ‘Pujoy Pulse’ campaign with the theme ‘Gol Ka Mol’, focusing on the circle more than just a shape and sacred geometry of our celebration, culture and spins of life. With an AI generated film, titled ‘Gol-Mol ReAImagined’ and ‘Real-life Durgas’ roundtable an exclusive video series bringing out the evolution of Durga Puja celebrations.
