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Kuku FM, India’s premier storytelling platform, has unveiled a groundbreaking campaign featuring Dulquer Salmaan as its brand ambassador for South India. The collaboration aims to captivate audiences across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana, bringing regional stories and audiobooks closer to millions of listeners.
Dulquer Salmaan, known for his diverse roles and strong fan following in Southern India, perfectly embodies Kuku FM’s values of authenticity, innovation, and customer focus. His connection to storytelling, inspired by tales from his childhood, is showcased in Kuku FM’s new TVC. In the ad, Salmaan reminisces about the comforting stories his grandmother used to tell, inviting listeners to rediscover the magic of storytelling through Kuku FM’s wide range of genres. “I’m excited to revisit the roots of storytelling with Kuku FM and inspire listeners to explore their vast collection,” said Salmaan.
The TVC is produced in Tamil and Malayalam, with dubbing available in Kannada, Telugu, and Hindi, ensuring the campaign resonates with India’s rich linguistic diversity. The multimedia campaign, titled Redefining the Art of Storytelling, will be rolled out in two phases, starting with a social media campaign before expanding to television, OTT platforms, and offline channels. Kuku FM’s content, available in eight languages, offers a variety of genres that cater to different tastes and regions.
Lal Chand Bisu, Co-Founder and CEO of Kuku FM, commented, “Storytelling transcends time, culture, and language. Partnering with Dulquer allows us to explore new horizons in Southern India, a region rich in languages and stories. We aim to empower listeners with stories that educate, entertain, and inspire.”
Kuku FM has seen remarkable growth in its Southern user base, with over 1 million monthly active subscribers in these regions, accounting for 35% of the platform’s overall engagement. The demand for content in Southern languages has also increased significantly, with a five-fold rise in new subscriber additions over the past year.
Dulquer Salmaan expressed his excitement, saying, “Kuku FM is blending tradition with modernity, reinventing storytelling. I’m thrilled to be part of this journey, celebrating South India’s rich storytelling legacy while making it accessible for today’s generation.”
This collaboration invites listeners to rediscover the power of stories through Kuku FM, offering a chance to connect, learn, and grow through the art of digital storytelling.
