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Duroflex elevates Jacob George to Chairman and Managing Director

George succeeds Mathew Chandy, who now continues as whole-time Director

BY TEAM IMPACT
Published: Oct 13, 2025 3:42 PM 
Duroflex elevates Jacob George to Chairman and Managing Director

Duroflex Limited, the parent company of Duroflex and Sleepyhead, today announced a leadership transition and elevated Jacob George as Chairman and Managing Director of Duroflex Limited. Previously working as whole-time Director - Growth and Strategy, George succeeds Mathew Chandy, who steps down as Chairman and Managing Director.

Chandy will continue to contribute to the organisation as a whole-time Director. George brings more than a decade of leadership experience within Duroflex. He has been responsible for leading partnerships including collaborations with IPL franchises.

Mathew Chandy, Executive Director and former CMD, Duroflex Limited, said, “Leading Duroflex through a decade of transformation has been a privilege of a lifetime. Duroflex today stands on a robust financial foundation, having achieved a CAGR of 21.97% over the last five years. During this period I have watched Jacob lead with vision, strategic acumen and operational excellence needed to take the company to even greater heights.”

He added, “Jacob has been instrumental in driving some of the company’s strategic projects in recent years. I am confident that under his leadership, Duroflex will aim to set new standards for innovation, growth and customer-centricity in the industry. As I pass on the baton, I look forward to supporting Jacob and the team in this exciting new chapter.”

Jacob George, Chairman and Managing Director, Duroflex Group said, “I am deeply honoured to take on this responsibility at such an exciting time for Duroflex. We have built a sound foundation financially, operationally and through the strength of our teams. Duroflex with its award winning sleep solutions like the Wave Twin smart bed and National Health Academy approved Duropedic Back Magic mattress have helped us stay relevant with the evolving consumer needs. The opportunities in India’s sleep solutions market are immense and I am energized by the challenge of leading our next phase of growth. I am grateful for Mathew's mentorship and the trust placed in me by our Board. Together, we are ready to power the journey ahead.”

Sridhar Balakrishnan, Chief Executive Officer, Duroflex Group said, “The elevation of Jacob George embodies our core values of youth and dynamism as engines for accelerated growth. Having worked shoulder-to-shoulder over the years, Jacob and I have built a strong partnership and shared vision for the organisation. With Jacob at the helm and a fortified leadership team we will aim to execute sharper strategies and strengthen Duroflex’s position as a consumer brand.”

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  • TAGS :
  • Sridhar Balakrishnan
  • Sleepyhead
  • Duroflex Limited
  • Jacob George
  • Mathew Chandy

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