As Onam approaches, Duroflex, Kerala’s renowned sleep solutions brand, invites everyone to enhance their celebrations with a focus on restful sleep and comfort. This Onam, Duroflex encourages individuals to consider gifting a good night’s sleep as a thoughtful gesture of care and affection. The brand is offering special promotions on their products and a chance to win gold coins, specifically for Kerala residents, adding to the festive spirit.
Duroflex’s campaign includes a heartwarming film that underscores the festival’s spirit of care and unity by emphasizing the importance of healthy sleep. The film illustrates the loving efforts of children who wish to provide their parents with improved health and well-being.
The digital film features Sreedhanya and Aarsha Baiju and portrays a traditional Malayali family celebrating Onam. As the festivities wind down and family members start to leave, the daughter instructs her mother to find a surprise in the bedroom. The mother discovers a new mattress and a letter from her daughter. The letter expresses concern for the mother's health and conveys the hope that the new Duroflex Energise Spring mattress with 3 Zone NRG technology will offer better sleep and a refreshed start to each day. The film highlights the significance of maintaining healthy sleep habits throughout the year.
Sridhar Balakrishnan, CEO of Duroflex Group, stated, “At Duroflex, we understand that quality sleep is crucial for good health. As a leader in sleep solutions, we are committed to enhancing our customers’ well-being. This Onam, we want to emphasize the value of gifting restful sleep, even from a distance. Our film captures the essence of care and love, demonstrating how a Duroflex mattress can provide joy, comfort, and peace. Let’s make this Onam special by prioritizing the well-being of our loved ones through the gift of quality sleep.”
Adarsh Atal, Group Chief Creative Officer of Quotient Ventures, noted, “For Onam, we believe Duroflex mattresses are an ideal gift that enhances daily life. Our insight comes from the poignant moments of leaving home after Onam celebrations. While we may not always be present, we can ensure our loved ones enjoy better sleep and improved health.”
To celebrate the festival, Duroflex is offering special deals and discounts on their premium mattresses and furniture. Customers can also enter a lucky draw for a chance to win gold coins. These promotions are available online and in-store, allowing everyone to benefit from a good night’s sleep. The brand has also partnered with actress and influencer Amala Paul to further promote this message.
