Dyson has launched its latest campaign, ‘The Difference is Dyson’, featuring brand ambassador Deepika Padukone. The initiative highlights Dyson’s focus on developing hair care products suited to a range of hair types, styles, and weather conditions in India.
Developed in collaboration with Hogarth, the campaign film presents Padukone using various Dyson hair tools to create a range of everyday and styled looks. The film aims to showcase how these products can be used without causing heat damage.
Ankit Jain, Managing Director, Dyson India, said: “‘The Difference is Dyson’ is a campaign that embraces and elevates individuality. It reinforces Dyson’s commitment to innovation and bringing the hair styling range closer to consumers that provide superior styles for all hair types, with no heat damage. We are delighted to see Deepika Padukone bring this theme to life and demonstrates our technology first approach to redefining hair styling.”
Padukone added: “I have always believed that beauty lies in embracing your individuality. Working with Dyson, I have seen firsthand how their products deliver real results, no matter what your hair type. 'The Difference is Dyson' to me means celebrating different styles and maintaining natural shine, while knowing your hair is cared for, every step of the way. That’s the difference that sets Dyson apart.”
Watch the campaign video here.
Dyson’s range includes the Dyson Airwrap i.d.TM multi-styler and dryer, the Dyson AirstraitTM straightener, and the Dyson Supersonic NuralTM hair dryer. These products are designed for various hair types and aim to style hair without heat damage.
The Dyson Supersonic NuralTM hair dryer includes a Scalp Protect mode, which adjusts temperature to help maintain scalp health and hair shine. Dyson states that the development of its styling tools is based on over a decade of scientific research, including studies on hair structure, airflow dynamics, and the effects of different types of damage.
