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e4m launches MarTechAI.com: India’s First Dedicated News Platform for Marketing Technology

Unveiled at the Pitch CMO Summit 2025, MarTechAI.com aims to become the definitive source for MarTech and AI insights

BY TEAM IMPACT
05th June 2025
e4m launches MarTechAI.com: India’s First Dedicated News Platform for Marketing Technology

India’s marketing and technology ecosystem has a new destination- MarTechAI.com. The country’s first dedicated news platform focused exclusively on marketing technology and artificial intelligence was officially unveiled at the Pitch CMO Summit 2025 in New Delhi.

The announcement took place in the presence of top marketing leaders, digital transformation heads, and technology innovators. The launch included a special on-stage reveal by Dr. Annurag Batra (Chairman & Editor-in-Chief, BW Businessworld), Nawal Ahuja (Co-Founder), and Chandan Mukherjee (Director and SVP – Marketing, Nestlé India).

“With MarTechAI.com, the spotlight shifts to India’s marketing innovators. This platform will not only track trends—but shape conversations,” said Dr. Annurag Batra during the launch.

“Marketing moves fast, but MarTech moves faster. That’s exactly why this platform exists,” added Nawal Ahuja. “It’s created by marketers, for marketers—built to decode how AI, data, and automation are rewriting the rules of brand building.”

About MarTechAI.com:

With the explosion of AI tools, customer data platforms, and marketing automation stacks, Indian marketers are navigating an increasingly complex landscape. MarTechAI.com is designed to help them stay ahead of what’s relevant, scalable, and meaningful.

The platform offers:

  • Breaking news on MarTech product launches, acquisitions, and investments
  • Exclusive interviews with CMOs, digital leaders, and global AI experts
  • Explainers and stack comparisons to guide marketers through the tool landscape
  • Insights into AI-powered campaigns and real brand case studies from India
  • Webinars, newsletters, and events tailored to senior marketing decision-makers

The MarTech on the Go newsletter—introduced as a preview—has already gained over 27,000 LinkedIn subscribers in under two months, positioning it as one of India’s fastest-growing newsletters in marketing and technology.

The question remains: Why now and why India?

India’s MarTech landscape is at a critical inflection point. In 2024, 65% of Indian brands allocated more than 16% of their marketing budgets to technology-driven initiatives, with expectations of further increases in 2025. With over 15,000 tools available globally, rising investment in first-party data, and a surge in GenAI-powered brand strategies, the need for a dedicated, journalistic platform has never been greater. 

  • TAGS :
  • MARTECH
  • Nawal Ahuja
  • Exchange4media Group
  • marketing technology
  • MarTechAI.com
  • Dr. Annurag Batra

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