EatSure has launched a new campaign, 'Meri Marzi, Double Maza!', built around the idea of food freedom and personalised choices, positioning December as a month of playful, mix-and-match eating experiences. The campaign highlights EatSure’s cross-brand ordering feature, allowing users to combine items from multiple Rebel Foods brands in a single order.
Centered on the theme 'Meri Marzi, Double Maza,' the campaign focuses on how users curate meals entirely on their own terms—bringing together different cuisines, formats, and brands without the friction of multiple delivery charges or coupon conditions. While the offer runs through December, the brand’s primary communication emphasises freedom of choice and a seamless experience across the platform.
Watch the video here:
To express this narrative, EatSure has released a one-minute music video titled 'Meri Marzi, Double Maza!', designed to capture youthful energy and the mood of spontaneous food decisions. The film uses upbeat music and playful visuals to depict the ease of building a personalised order, reinforcing the campaign’s core message. The video is supported by a wider rollout across social media, influencer collaborations, in-app journeys, CRM touchpoints, and offer placements, creating unified visibility through the festive period.
Speaking about the campaign, Akash Agarwal, Head – Growth & Online Distribution, EatSure said, “Food is always an emotion, and December is the month of celebration. With Meri Marzi, we wanted to remove all the friction for our users — giving them the freedom to order exactly what they crave, across brands, in a single seamless experience all day, everyday for the whole month of December. We are combining choice, convenience, and value, so you can enjoy more without compromise. Whether it’s a cozy meal at home or a festive gathering with friends and family, we want every bite to feel like a celebration. This campaign is all about giving people the joy of eating on their own terms, without worrying about codes, extra charges, or limitations.”
The campaign uses an omnichannel approach, tapping into youth culture through music, social conversations, and creator-driven amplification. It also reflects the broader shift in food delivery marketing, where experience and personalisation increasingly sit at the centre of communication strategies.
