EcoMedia Solutions Private Limited (EcoMS) has formally launched as India’s first end-to-end integrated sustainability solutions company, positioned to help governments, corporates, and brands move from sustainability intent to measurable outcomes. The launch comes at a time when sustainability is transitioning from a corporate talking point to a business imperative.
Founded by Rumjhum Gupta, a global sustainability and communications strategist, EcoMS is structured around the view that sustainability is not a standalone function but the foundation of modern business strategy. The company integrates technology, data, consulting, and communication to help organisations embed sustainability across assessment, compliance, carbon management, operational workflows, and stakeholder engagement, extending into sustainable storytelling and strategic communication.
“At a time when the world is racing to balance growth with responsibility, sustainability can no longer be an add-on, it must be integrated into how organizations operate, communicate, and evolve. EcoMS was created to help businesses achieve this alignment through actionable, tech-backed, and measurable frameworks that translate sustainability ambition into tangible outcomes,” said Rumjhum Gupta, Founder & CEO, EcoMedia Solutions. EcoMS offers a suite of services including sustainability strategy, 360-degree SDG consulting, BRSR and ESG reporting, carbon management and offsetting, tech-based circular economy solutions, and sustainability-led communication. The company aims to bridge the gap between organisational intent and implementation, offering tools to strengthen investor confidence, future-proof operations, and build transparent, measurable sustainability practices.
Marking its launch milestone, EcoMS introduced EMS (Environmental Media Solutions) — a patent-filed platform that integrates sustainability intelligence into media planning, media buying, and event execution. EMS is positioned as India’s first unified system capable of measuring, managing, and reporting sustainability performance across OOH, DOOH, print, digital, and experiential formats. The platform supports sustainable media procurement, green event management, circular-economy solutions, BRSR-aligned reporting, and real-time carbon analytics.
“EMS is not just a product, it’s proof that technology can make sustainability measurable and actionable. It helps brands and agencies strike a balance between creativity, accountability, and climate consciousness ensuring every impression counts for the planet,” added Rumjhum Gupta. The development comes at a time when India’s advertising and activation industry is expanding at nearly 20 percent annually, with sustainability emerging as a critical factor in procurement and partnership decisions. Industry-wide, standardised tools to assess environmental performance remain limited, and EMS is designed to address this gap by enabling organisations to demonstrate climate accountability, adapt to evolving ESG requirements, and transition toward responsible communication.
“Our mission is simple — to make sustainability measurable, accessible, and mainstream. EcoMS and EMS together are a step toward building a business ecosystem where purpose and profit can coexist seamlessly,” she adds.
EcoMS is also developing a pipeline of technology-driven sustainability products aimed at advancing carbon accounting, compliance intelligence, and responsible supply chain systems, strengthening its position in sustainability-focused innovation.
